Memory foam
Cradling · slow to respond
A temperature-sensitive foam that softens with your body heat and moulds to your shape, then slowly springs back when you move. It gives that distinctive “hugged” feel and deep pressure relief.
Pros
- Excellent pressure relief for hips and shoulders
- Absorbs movement — good for couples
- Moulds closely to your body
Watch-outs
- Can trap heat and sleep warm
- Slower to turn on — a “stuck” feeling for some
- Cheaper foams can soften and dip over time
Best for: Side sleepers and anyone who wants a cushioned, pressure-relieving feel.
Our Memory Plus puts pressure-relieving memory foam over reflex foam and orthopaedic springs, so it gives the hug of foam without sleeping like a solid foam block. Memory Collection is the best-value way in.




